Sales and recruiting initiatives among current customers and audiences are an essential and constant effort in any organization. This “call to action” video was produced to add another chapter to an existing video series designed to support a program curriculum.
I used a combination of new interviews and b-roll together with existing content captured over the past three years of the program. Reusing content and digital art made it possible to produce a new “call to action” video in the series in less than a day.
On the technical side, I used a Sony a7r III and shot the previous footage using a Nikon D750. Lighting was a combination of a Rotoliught key with iKan fills and a Rode NG-3 for interview sound.